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Common mistakes people make when writing for an online audience

You are reading this on your phone, or possibly your tablet, maybe even a laptop. You are not sitting on the bus, train or plane, flicking through the glossy, shiny pages of a magazine or turning the crisp white pages of a paperback. You are browsing, surfing, tapping, swiping, glancing and clicking your way around … Continue reading Common mistakes people make when writing for an online audience

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My Offline Journey toward the Online – What Am I Doing with My Life?

Perryn is the newest member of Sprout Online. The challenge to see people and businesses thrive keeps her logged on for the most part of the day. Offline, Perryn coaches migrant professionals in Aussie Culture & English, enjoys hugging Peanut the pug and having a good cuppa tea. In this article, she shares her journey, new … Continue reading My Offline Journey toward the Online – What Am I Doing with My Life?

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How to write a great Adwords Ad

  The Google Search Engine is a competitive space. Approximately 6 billion ads are displayed on the Google network every day. And with more people making searches through their mobile devices for products and services, and more companies seeking to rank higher for relevant search terms, it seems the competition is only on the brink … Continue reading How to write a great Adwords Ad

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Here’s how to write articles that will attract readers

Did you know that when we read something, our brain does not distinguish between reading about it and it actually happening? The exact same parts of the brain are stimulated, whether you are sitting down at your computer reading about how to write an online article others would want to read, or you are actively … Continue reading Here’s how to write articles that will attract readers

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The problem of duplicate title tags

I was once doing some work for a great computer repairs company that fixes computers in Melbourne and Sydney called Itsfixed. Upon working on their website (which has recently changed), I realised that they had a lot of pages. Generally, a lot of pages means a lot of content which can be highly effective for … Continue reading The problem of duplicate title tags

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Getting your social game on

How Search Engine Optimise your website Part 8: Getting your social game on   Social media, once unrelated to getting good rankings, is now a factor that search engines take into consideration when ranking your site for keywords. And it’s a trend that’s growing. Search engines are looking more and more at social media activity … Continue reading Getting your social game on

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Strategy for national (non-local) keywords

How Search Engine Optimise your website Part 7: Strategy for national (non-local) keywords   If you’re not targeting a local strategy, citations still have some value though nowhere near as much to lifting rankings as if you were targeted localised keywords.   To generate top rankings for national keywords, there are other activities that become … Continue reading Strategy for national (non-local) keywords

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Identifying your offsite strategy

How Search Engine Optimise your website Part 6: Identifying your offsite strategy   Offsite optimisation is known as the activities that a business may do away from their own website to achieve improved search engine rankings. The first step to great offsite SEO is to know what strategy is going to work best for your … Continue reading Identifying your offsite strategy

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How to do good onsite optimisation

How Search Engine Optimise your website Part 5: How to do good Onsite Optimisation   Onsite optimisation is the very foundation on which the tower of strong rankings is built. At Sprout Online, we are big time advocates of great onsite optimisation, believing that it accounts for about 25% of a SEO campaign and without … Continue reading How to do good onsite optimisation

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Organising your website to target keywords for success

How Search Engine Optimise your website Part 4: Organising your website to target keywords for success   Once you have gone through the process of selecting your keywords and you have a set of keywords you’re satisfied will generate quality traffic to your website, its then time to setup suitable webpages with content for keywords. … Continue reading Organising your website to target keywords for success

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